What is the Partner Appreciation Campaign?
- The Partner Acceleration Campaign (PAC) puts you in the fast lane with exclusive benefits that fuel both your participation and your partners' growth through discounted registration. Don't leave your partners in the dust—share your marketing materials and watch the momentum build with PAC Rewards via our high-energy promo code competition. Because when the world is moving faster, your partnerships need your help to keep up.
What's in it for your partners?
- By using your custom promo code, your partners receive a heavily discounted Premium or Standard pass to the show, or a complimentary Expo + Keynote pass.
I'm sharing my promo code, but it's not working. What's going on?
- Usually, the promo code isn't working because the person has selected a supplier business type and not a partner business type. Your promo code is only valid for partner businesses. It is not valid for industry suppliers and previous or current sponsors/exhibitors, including your internal team. The partner business types listed below are the only ones qualified to use the promo code.
- Technology Advisor (Agent/Subagent)
- Cloud Services Provider
- Consultant - End Customer
- Systems Integrator
- Managed Security Provider
- Managed Security Service Provider
- Distributor/Technology Services Broker (formerly Master Agent)
- VAR/Solution Provider
- ISV/Application Developer
3 Big Reasons PAC is Valuable For Your Business
- By sharing your unique promo code, you're not just saving your partners money – you’re positioning yourself as their trusted ally who delivers real value when it matters most. Plus – you’ll get valuable face time with your partners to deepen the relationship.
- Your marketing team is running at maximum velocity. Save time by using our go-to-market ready materials. Simply grab our professionally designed assets and accelerate your partner outreach without pulling resources from other critical initiatives.
- The sponsors and exhibitors who refer the most people by Friday, March 20, 2026 in their respective technology categories will unlock free opportunities to amplify your company’s visibility and accelerate ROI:
- Exclusive leads list of attendees who registered with your promo code, giving you direct access to your most engaged prospects
- Ad placement in Swapcard, our mobile app platform
- Enhanced logo recognition on onsite signage throughout the venue
- Featured callout in our marketing email blast to all registered attendees
- Dedicated social media spotlight showcasing your company logo
How do I know if I won?
- You will be contacted throughout the campaign with updates on the current leaders of the competition. Around two weeks out from the event, you will hear your results.
When does my promo code expire?
- Your promo code expires on April 10, 2026 at 11:59 p.m. ET. No extensions granted. Be sure to remind your partners to register by this date to take advantage of this offer.
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